“The power of this brand-and what’s becoming our legacy-is how we deliver the goodness of fruit in the simplest way possible to meet a range of occasions throughout the day.” “We always try to follow where the consumer is going while also delivering a variety of offerings that stay true to the Simply brand ethos,” said Josh Kroo, Nutrition Category Lead, Coca‑Cola North America.
Hand drink mixer full#
The Simply R&D team partnered with renowned bartenders and mixologists to concoct complex blends that offer a full sensorial experience-with or without spirits. Margarita is currently the number-one cocktail ordered at bars and restaurants online searches for Whiskey Sour recipes have doubled in recent years and consumption of beverages made with lime and mint was up almost 50% in 2021. “With Simply Mixology, we wanted to find a way to simplify and elevate the at-home drinking experience with great-tasting, natural solutions that are not only amazing mixers, but also stand on their own as ready-to-drink mocktails.”Ĭonsumer insights drove the development of the three Simply Mixology flavors. “We know that Simply has been a favorite mixer for 20 years-you can make a mean screwdriver with Simply Orange Juice, a great Cape Codder with Simply Cranberry, and a killer margarita with Simply Limeade,” adds Alex Ames, Creative Director, Nutrition, Coca‑Cola North America. Simultaneously, a boom in booze-free movements like Dry January and sober curiosity have ignited the popularity of creative, premium-quality mocktails. On one hand, more people are enjoying making cocktails at home over bellying up to the bar. Several intersecting consumer trends inspired the launch of the dual-proposition offering. bottles in the refrigerated juice sections of grocery stores across the United States. Three Simply Mixology varieties-Strawberry Guava Mojito, Lime Margarita and Peach Sour-will be available starting Jan. The line of fruit-forward, all-natural flavored juice beverages made with the same close-to-nature ingredients fans expect from the fast-growing portfolio of Simply Beverages are crafted to be enjoyed with or without alcohol*.
Mixing cocktails or mocktails at home just got a lot simpler-and more delicious-with the launch of Simply Mixology.
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